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Sealed "The Sealed House"

 

"The Sealed House"

Every house leaks energy, but it’s hard to imagine the cost.

So we built a way to see it: a life-size house in the middle of the American Dream Mall, shooting an explosion of “energy dollars” sky high. Cash cascaded from the dryer vent to the foundation and a dozen places in between – all the places Sealed helps to lock your energy back inside where it belongs.

 
 

 

But all is not lost. Rather than wag our fingers with a cautionary tale, we turned energy savings into one of America’s favorite pastimes: a game show. It was Bill Nye meets Double Dare in an educational cash-grabbing bonanza that taught an invaluable lesson in an unforgettable way.

Our 13-year-old mall rat selves would have had a blast.

Take your energy dollars back

 
 


A follow-up campaign of video and gif content demonstrated just how much energy your house can leak. Candid reactions from participants showed how a simple trip to the mall devolved into shouting at the top of our lungs about energy efficiency.

Making the invisible, visible