Game of Thrones "Bleed for the Throne"

We transformed a 15,000 square foot warehouse into The Red Keep.

Intensive set design, propping, and actor training created a transportive experience.

Specially made sigils represented each house as if it were painted in blood.

The space was populated by soldiers dressed in actual costumes from the show shipped in from Belfast.

Guests joined the show’s characters by giving the ultimate sacrifice for their fellow man.

Then they walked through an immersive experience recreating four iconic moments where characters bled for the Throne.

Guided through the space by an original piece of audio, each room synced with the guests’ headphones.

Immersive rooms put you in the shoes of your favorite characters, like a blinded Arya tormented by the Waif’s taunts.

Your shadow became Jon’s, as the scene of the Night’s Watch betrayal played out in silhouettes.

Guests made their own walk of shame, surrounded by townspeople calling insults and haunted by the sound of Unella’s bell.

Then, they faced the King’s Guard from the perspective of Tyrion, as the spectral armor’s hulking size towered above.

Now that you’ve bled for the Throne, join the others for a show to sing of your sacrifice.

Our music director created a 27 minute arrangement comprised of Ramin Djawadi’s soundtrack and written for an interactive live show.

Medieval musicians played along with a full chorus that practiced for weeks before the show.

Guests didn’t just watch the activation happen, they were invited to be a part of it.

An RFID system sent their names to a Red Priestess, who called them forward to receive their token of honor.

Each had a chance to kneel, and received a personal improvised message in Valyrian from the head Priestess.

The drama played out for packed crowd every half hour, each invited forward by name.

A modified version of the Hand of the King pin portrayed the hand stretched forward through the hoop, bandaged at the arm like a blood donor’s.

After the show, guests walked outside to find an army of actors playing out the scene of the coming season: preparing for the Great War with the Night King.

A war camp allowed donors to relax and recharge, while still taking part in the Game of Thrones story by interacting with the Westerosi.

Swordmasters sparred in real time, sometimes breaking to teach guests about their craft.

Every bit of the space was populated with actors who never broke character, creating a transportive experience.

We had a few celebrities come through as well, stepping onto what felt like a living TV set.

Sealed scrolls were used to incite scenes at strategic moments, letting our theater director infuse drama whenever needed.

Actors practiced battle movements and synchronized salutes to pay their respect to our blood donors.

And when guests lined up for 4+ hours to visit the event, we made sure the show made it out to them in line as well.